In the hopes of reaching a younger audience, NBCUniversal makes a $200-million dollar investment in the social news and entertainment company, Buzzfeed. With the technology available to such a large amount of younger people, they have moved away from traditional broadcast media, such a television and radio, and choose to get their news and entertainment online. NBCUniversal plans to collaborate with Buzzfeed on projects such as movies, television shows, olympic coverage, and other ad agencies. They also plan to use this collaboration to put more of their content on social media because shareable content is key to gaining a bigger audience.
This article caught my eye because, as a part of the demographic NBCUniversal is trying to reach out too, I do get most of my news from the internet and I read a lot of Buzzfeed articles. Being a student with a lot of homework, I don't really have the time to watch 30-60 minuet long TV shows or be up-to-date on all the headlining news stories, so I appreciate the fact that they're trying to make their content more easily accessible through social media. As a filmmaker, and someone who spends way too much time watching Buzzfeed videos on Youtube, I think its really cool they got the opportunity to work with such a big company to expand what they're doing. It made me realize how many opportunities are out there if I do decide to work in the film industry.
This does, however, raise a few questions. Now that Buzzfeed is working with this big company, is their original content going to depreciate? Will they be able to handle these new projects and keep up with their huge audience online? I guess we'll find out!
